The Walt Disney Company unveiled its 3-5-year green strategy and plans to reduce its carbon footprint. By 2013, Disney announced that it will cut its emissions in half, reduce electricity consumption by 10% and halve its waste at its parks and resorts. Disney's long term goal is to net zero waste and emissions.With summer around the corner, Disney's theme parks and resorts are still renowned for its 6-figure energy consumption and garbage generation. Disneyland will not be making any top 10 lists for green vacations, but it will be cutting its operating costs while reducing carbon footprints for vacationers.
This is a positive effort by Disney! On top of changing their menus in response to the obesity epidemic, it truly shows that the company is being mindful of their customers and their customers' growing green and health concerns.
ReplyDeleteCommenter uncovered an unwitting insight on Disney's motives by conflating green and health concerns. Rolling out the new green strategy improves Disney's bottom line. Last year's 4Q earnings and investor reports may have shown a grim economic climate for 2009.
ReplyDeleteThe obesity epidemic and health concerns are beyond Verdantic's scope, unless it relates to the issue of sustainable consumption. Disney's green motives may appear to be selfishly benevolent but feeding its visitors better and healthier food is in the best interest of Disney's visitors. Either way, Disneyland can get away with charging you $5 for a greasy slice of pizza or a juicy apple.
Verdantic, I absolutely agree that Disney is making a killing on touting their green efforts. But, I also have to think--rather, I would like to hope--that somewhere behind the curtain of the Magic Kingdom, there is a person or a group of people that truly do want to make Disney a company that makes a difference. However tough it is for those folks to push initiatives through, and prove some sort of ROI for those green movements...those people exist. And I want to tip my hat to them.
ReplyDelete...Amy? Buddy, I thought you were some crazy Disney fanatic. Totally agree with commending those employees that try to make their work environment greener. Simply trying to get a recycling bin at work can result in red tape everywhere.
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