In our modern depression, those with homes should be thankful. With family budgets as tight as they are right now, American diets are changing. People were eating scraps and garbage during the Great Depression, but some of the finest Americana cuisine did result from the hardships.
- Spam
- Kraft macaroni and cheese
- Bisquick
- Ritz Crackers
- Kool-Aid
Today, with fluctuating gas and transportation costs, ethanol affecting grain-based goods, Americans are eating more eggs, fresh vegetables and milk, while eating less meat, processed foods and snacks; buying less food for pets; and surprisingly consuming less alcohol. OK, "towards Veganism" might be an overstatement, but apart from animal compassion, this is a much greener and healthier way to live, especially if
brand communications won't be contributing in this regard. Benevolent anti-obesity campaigns will never suggest a healthier diet, rather they promote exercise with sports celebrities. Obviously, a healthier diet would detract revenue from Pepsi's drinks and its Frito Lay chips--but not so much for its Tropicana division.
In our modern depression, those with homes should be thankful. With family budgets as tight as they are right now, American diets are changing. People were eating scraps and garbage during the Great Depression, but some of the finest Americana cuisine did result from the hardships.
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