Monday, March 23, 2009

The cheapest yet easiest on the environment

Who wants 47 miles to the gallon? Everyone. Who wants to drive a 2-cylinder engine that maxes out at 65 mph's? Mind you: it's 5 x 10 feet--just slightly larger than a queen size bed mattress with stingy crumple zones. At least 1,000,000 people on the wait list in India want one. The Nano is the answer to India's growing middle-class with demand for car.
Today Tata Motors announced the release of the Nano, the world's cheapest car. Although it's not a hybrid nor an EV, the 4-door Nano has the smallest footprint and turning radius of any car in the world. Its base model begins at $2,200, but heat, air conditioning and power brakes can bring it up to $3,800.
Citizens of emerging economies, like India, shouldn't be inhibited to achieve. For those that have already plundered, polluted and depleted, all we can say, "do as I say, not as I do." While they may have fallen into our pitfalls, they have succeeded in achieving an innovative solution that blows away the $12,000 Chevrolet Aveo.

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