Investing in the green

With blue chip stocks reaching all time lows and the resurgence of buying gold derivatives, making a profitable investment in a company is more difficult than ever. If you can't find a worthy investment for your money, might Verdantic suggest that you invest and support a green(er) organization?
CSR and green marketing can be deceiving, but how else should we judge the worthiness of an organization? Standards & Poor released its new service: S&P U.S. Carbon Efficient Index. With the help of Trucost, this index ranks companies in the S&P 500 by dividing an organization's carbon footprint with its annual revenue. In other words, how much pollution did you emit to make a buck?
It's not a perfect system, by far. GHG emission reports are not standardized. Further, it doesn't account for supply chains and outsourcing. That's like saying Nike is not responsible for sweat shops in Indonesia because they only buy the shoes but they don't own the factory. Unfortunately, the real bad guys are even allowed on the index. 100 of the most carbon intensive companies have been screened from the index so we looking at service sectors like insurance and banking as opposed to manufacturing and mining. I may have just ruined it for you, but it's a sign for better things to come and a handy shopping resource before you invest.