Say yes! Say it!

Western Union will be launching a new global campaign that will be centered around human interest stories around the world. These stories are based on some of Western Union's most important clients: migrant workers that send money to their families in their home countries. According to Western Union's EVP and CMO, the campaign is titled, "Yes!" for those who have chosen to say, "yes" to their dreams. The campaign will feature a microsite that launches on February 23rd, ThePowerOfYes.com, that contains images and compelling stories of these migrant workers. Through Facebook, Twitter, YouTube and MySpace, users can vote for their favorite stories.
Western Union states that its target audience is migrant workers. All brands want an online presence, but how will an online strategy reach a migrant worker? Migrant workers travel from some of the world's poorest countries to work in the richest. Will he or she have the time and resources to visit the microsite and vote? Do they have Facebook or MySpace profiles? How will they access other migrant workers stories so that they may be inspired? I don't see how this campaign connects Western Union with their target, but these positive stories may inspire the digitally literate and shareholders to say, "yes!" to Western Union. Without a doubt, the battered American workforce could use some heartfelt stories of diligence and fortitude.
This post may seem to lack verdant content and to have strayed from Verdantic's mission statement. It is a good thought and these poignant human interest stories can unite the world. Western Union might be primarily concerned with global human services, but its business operations can be good for the environment.
This might be a stretch... Instead of sending jobs overseas and shipping products and services back from overseas, Western Union enables migrant workers to work on location to support their families back home. Verdantic supports Western Union because--let's not forget--using Western Union to wire money will have a lower environmental cost than shipping a cashier's check via FedEx^® International Next Flight.