Saturday, February 14, 2009

Analytics on Google's buses

Verdantic will get off of the topic of Google after this post. Promise. In India, Google has a traveling internet bus that will tour through 19 cities from February until mid March. The bus is equipped with interactive learning stations that will help them learn about the internet and how to use it. They should probably warn the third-world citizens of the addictive properties of the internet. Forgive me for raising skepticism on Google, but this kind of self-serving way of promoting digital literacy. It smells a bit like an old school Coca-Cola strategy of investing in a developing country's road infrastructure so that distribution trucks can penetrate new markets. The internet bus is pretty cool, but not as much as Google's Apps bus last year that traveled to colleges in ten US cities. The Apps bus is way better because it runs on bio-diesel and provides 7kW of renewable energy.
An eco-friendly bus bodes well for Google in Northern California, but probably not as much in India. For what it is worth, Verdantic certainly appreciates it.

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