Monday, February 9, 2009

Hand-me-down-and-downs

Fashion week is upon us in NYC. More so than usual, the city is mottled with models at every corner. So far, Verdantic has openly admitted lamb and red meat consumption, and now, I reveal that clothing purchases do not always include recycled or secondhand clothes. Nor is Verdantic a credible resource on fashion. Also, for the record, Verdantic does not knit or sew any of its own clothing.
It is safe to assume that fashion trends and consumerism will subside in this recession. But let's steer clear of high fashion's spring collections and onto less glamorous designs such as Howies. Disposable fashion can not be the way forward. Fashion trends and design entailments aside, to stand the test of time, fashion must be designed and constructed with the intent of lasting for decades. A UK clothing company, Howies, manufactures its clothing and accessories with organic tweed and organic ventile that is water repellent and uses less yarn to produce. They also use heavy waxed canvas, die-cut leather, and rust-proof aluminum zips and hardware. Sure a jacket may cost 400 British pounds, which is an absurd amount, but I am touched by their label, which features fields where name and dates can be written by the coat's owners. Chic or unchic, Howies are made to last and it encourages secondhand clothes and hand-me-downs.

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