Saturday, April 10, 2010
Genius: Green Collar Baseball
The Oakland A's are in first place. Indeed, they are. For the 2010 season, the A's launched their new ad campaign, Green Collar Baseball. Yes, the A's are the only team that wears green. Yes, the A's are a blue collar poor man's team. Yes, we all want to see more green jobs and the green economy.
"The Green Collar Baseball campaign communicates that we do things unconventionally and that our young team works exceptionally hard to succeed," said Jim Leahey, A's Vice President of Sales and Marketing. "In communicating that message, the campaign highlights the personality of our team, connecting our fans to our players in a fun and irreverent way."
There will be a total of 10 commercials--some also feature Mark Ellis, Trevor Cahill and A's great Dave Stewart--will gradually make their way to both the A's Web site and local television screens. Looking forward to it.